Founders Message
Shonda Werts: Founder of SMT Personal Concierges Building a Legacy of Service, Professionalism, and Trust. I am Shonda Werts, the proud founder of SMT Personal Concierges, a premier luxury lifestyle management service proudly serving Jacksonville and St. Augustine for over 14 years. With over four decades of professional experience spanning hospitality, government service, media, and community advocacy, I have built a brand rooted in integrity, class, and unwavering trust.
My journey into service began in early childhood on Pennsylvania’s prestigious Mainline, where I absorbed life’s greatest lesson: integrity, professionalism, and the power of living life expertly managed. Immersed in an environment where attention to detail, discretion, and professionalism open doors to opportunity, I learned the value of grace, poise, and presentation—lessons that continue to guide my work today.
For more than 35 years, these principles have provided insight and experience across industries including hospitality, travel and tourism, event planning, bespoke lifestyle experiences, and the art of planning and time management.
At the heart of my work is a deep commitment to community services, advocacy, and creating safe, nurturing environments. I believe in meeting people where they are and providing support that empowers them to thrive.
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My career is as diverse as it is dedicated. I have served as City Manager for the Town of White Springs, worked extensively in code compliance and enforcement, and engaged in government contracting to bring resources to underserved communities. My commitment to public service extends to my work as a radio host for WJLN 88.7 FM, where I hosted The Afternoon Drive with Shon — a program that tackled important topics in community affairs, politics, and faith.
Through SMT Personal Concierges, I’ve been blessed to partner with impactful organizations like FOSCI (an organization supporting families of children lost to violence) and With Every Heartbeat is Life, a health education initiative under PHA that promotes lifestyle changes for longevity. My brand is also supported by advertising partnerships with the Royal St. Augustine Golf Club Magazine, extending our reach to discerning clientele who value excellence and sophistication.
But above all titles and roles, I am a mother of four and a proud grandmother of seven. My family, my faith, and my heritage continue to guide every step of my journey. SMT Personal Concierges is more than a business — it is the embodiment of a lifelong commitment to service, respect, and community legacy.
As I continue to grow SMT into the region’s top luxury lifestyle service, my mission remains clear: to serve with grace, to lead with integrity, and to create meaningful, unforgettable experiences of a lifetime.